The What the How and the Why

I attended our Zone kick off meeting yesterday and they showed a clip from TED TV by some dude (can't remember his name and he talked about the strategy behind successful businesses and people and what sets them apart.  Imagine a large, medium and small circle layered on top of one another. (like a target)
The outside circle is labeled "What" the middle circle is "How" and the inside circle is the "why".  Most people or companies sell from the outside in.  Here is what we are selling; the how is the features and benefits of that product place or thing, and then maybe if you are still listening they finally tell you why they are selling it. Other companies like Apple or really memorable people like Martin Luther King start from the "why" and work outward.  YADA YADA  What does this have to do with exercise and being fit.  The more focus, belief and projection you put into the 'why' the more successful you will be.  I decided to apply this to my physical self.
My Why: To be STRONG
Strength to be active now with husband and kids and someday with my grandkids
Strength to handle the physical demands of this life; now and 50 years from now
Strength to 'run and not be weary and walk and not faint' from the emotional and spiritual demands of this life.
How: eat right and exercise
What: to Look GOOD! (just being honest)